As digital-out-of-home advertising grows at an exponential rate, we must sit back and analyze what we would consider a more favorable DOOH network.  One network that comes to mind is Gas Station TV.

Gas Station TV is one of many networks that does a great job captivating and entertaining their customers by incorporating outside content feed into their digital network. By allowing outside content such as news, sports and weather updates to mix in with ad content, I feel it will produce more favorable results for the advertiser.

One such advertiser that is keen on Gas TV is Toyota. For those that fill up at Arco, you can probably recall, at one time or another, the wonderful Toyota Prius ad. Why do we remember you ask? We remember because it was strategically mixed in the play cycle with streaming outside content. We are less likely to turn our heads away and ignore the ad because we are already engaged in the content playing.

As digital-out-of-home becomes more popular I am confident in making the strong assumption that you will see more advertisers taking advantage of this type of marketing space.

What venues do you feel are the most captivating and why?

-Mike Carlotta