Here is the scenario: You have successfully created your AdSemble account and found a few venues you would like to place an advertisement in for your business.

Now it’s time to create your ad.

Ok, that shouldn’t be too hard-I mean if you or someone on your team is going to make a flash based ad, it probably isn’t too different from making something for the web, right?

Sorry, Wrong.

Digital signage ads are quite different from their internet variety counterparts.  For starters, most people stare directly in front of their computer screen, meaning text can be small and still legible and the ad effective.  When building an ad for a digital signage screen, one must remember that BIGGER is BETTER-especially when it comes to text and Extra especially when it comes to the call to action.

Try this: Build your ad and then stand 50 or so feet away - Can you still make out the images and read the text on the screen?  If not, you are still in Internet ad building mode and need to re-think your design.

Internet ads can also run text and images to the very edges of the canvas space with little or no bleed.  Not true (or rather not a good idea) for your digital signage ads.  We have discovered that even if a DOOH network is reporting a specific screen size, such as 1024 x 768 or 16:9 ratio, those clients who designed their ads to leave a minimum 1″ border of space around all sides to ensure nothing of importance was cut off (such as specific URL or 1-800 number), had more success than those who did not.

Have any suggestions of your own as to what makes for a good digital signage ad?

-Matthew Olivieri