Are you ready for the busiest online shopping day? This year, Cyber Monday takes place on Dec. 1st and a great way to efficiently and effectively drive traffic to your website is with the help of a highly targeted digital signage ad that highlights a specific product you are trying to sell on your E-commerce site.
Whether that be the latest and greatest tech toy or the trendiest new line of clothing, you can launch a unique digital signage ad for just the holiday season, that will catch the eyes of shoppers and let them know they have an online option when they discover everything in the brick and mortar environment has been picked over.
Here are some tips for your holiday digital signage ad:
-Use bright, warm festive colors for your ad’s background , such as green and red. Also images of wrapped presents, snow flakes and the like are great for reinforcement.
-Be up front about delivery dates and let customers know ordering deadlines for gifts to make it in time for the holidays; nothing is more stressful than not knowing if a gift will make it to its final destination on time.
-If you have a holiday special that differentiates you from the competition, be sure to promote it in your ad.
Of course the holiday shopping season will continue past just Cyber Monday, but we hope these tips get you off and running to a great start.
-Matthew Olivieri