We are pleased to announce that you can now filter for digital out-of-home advertising venues using specific age range and average income filters (see below). This was a feature that many of you asked for, so we are happy to make it available to you.
What other kinds of filters do you think are important when searching for DOOH advertising venues?
-Matthew Olivieri
Today we launched our new AdSemble Facebook page. This is only one of a series of micro sites that we are currently working on so that AdSemble users like you have more outlets to learn about product updates and participate in discussions with others about things you like and things you want to see improved.
We look forward to meeting you on these sites and, as always, are glad to answer any questions you may have.
Find us now on: YouTube, Twitter and Linkedin
-Ronny Lai
Are you ready for the busiest online shopping day? This year, Cyber Monday takes place on Dec. 1st and a great way to efficiently and effectively drive traffic to your website is with the help of a highly targeted digital signage ad that highlights a specific product you are trying to sell on your E-commerce site.
Whether that be the latest and greatest tech toy or the trendiest new line of clothing, you can launch a unique digital signage ad for just the holiday season, that will catch the eyes of shoppers and let them know they have an online option when they discover everything in the brick and mortar environment has been picked over.
Here are some tips for your holiday digital signage ad:
-Use bright, warm festive colors for your ad’s background , such as green and red. Also images of wrapped presents, snow flakes and the like are great for reinforcement.
-Be up front about delivery dates and let customers know ordering deadlines for gifts to make it in time for the holidays; nothing is more stressful than not knowing if a gift will make it to its final destination on time.
-If you have a holiday special that differentiates you from the competition, be sure to promote it in your ad.
Of course the holiday shopping season will continue past just Cyber Monday, but we hope these tips get you off and running to a great start.
-Matthew Olivieri
Today, we just wanted to take a moment to emphasize how passionate we are about our calling to make digital signage advertising an effective and permanent addition to your marketing plan.
As we all look forward to another busy holiday season, we would like to remind you of our commitment to treat every single last advertiser (regardless of budget) with the same level of respect and attention to detail, as if you were Coca-Cola.
If you ever have any questions about your AdSemble account, feel free to reach out to our support team at 1-800-543-7097.
-Matthew Olivieri
AdSemble is great for letting individuals search, deploy and track advertisements across multiple out-of-home digital signage networks, but there is just one small problem…they must already have an ad created in order to use it!
This is a problem we seek to rapidly correct with our new library of templates that AdSemble users can buy from You, the freelance artists of the world.
We are continuing to work out the details of this platform, which will be released soon. To kick things off, please visit our new Ning social networking site and create your free profile. This will allow us to tip you off to all the details as soon as they become available.
-Matthew Olivieri
Quick note just to inform that the RSS Feed issue that may have prevented some of you from adding us to your various readers has now been fixed.
You may resume receiving all the news and information you can handle!
-Matthew Olivieri
So the debate as to whether or not to start a whole new separate blog for inside news, tips and tricks on AdSemble was short lived after a little peek into our Google Analytics account.
SEO aside, it just made sense to not convolute you, our loyal and growing fan base, by adding one more thing to your plate.
Ergo, what once was known as the Display Diary will know be the AdSemble Insider, nMotion technologies’ official blog for News, Updates and Tips on AdSemble. Additionally, we will continue to bring you great insight and questions from around the world of out-of-home digital signage, which earned us our very nice gains in SERP [Search Engine Results Page]
Stay tuned for more to come! 
-Matthew Olivieri
Ok, so in case you haven’t heard, we recently launched what we like to think of as the AdWords for Digital Out-of-home advertising- AdSemble. The revolutionary new way everyone, especially local advertisers, can quickly and easily place an advertisement on 1 or 1000 digital signage screens in their own backyard, thus targeting various captive audiences more effectively than the old school traditional means.
But, AdSemble was designed from day one to be the front end interface for advertisers to be able to access, buy and track their ads across various networks. Not the back end software that each individual distributor uses to push out content, monitor screen uptime and compile play lists, etc.
So if you have ever been to any trade show you know there are precisely 50 million different types software out there that all claim to make the life of a network operator easy. One can also tell by banner ads on various other blogs, full page color ads in magazines, etc. which ones have the biggest marketing budgets.
But, what I’m more interested in knowing is how you would rank them?
Here is a shortlist in no particular order, respond with the software that you think is the best.
-Broadsign
-Scala
-FireCast
-Planar
-Dynasign
-Navori
-Helius
-Omnivex Corp.
-3M Digital Signage Software Network Edition
-Cisco Digital Media Manager
-Matthew Olivieri
So, did you see the new Proof of Performance reports that were released the other day? According to the American Association of Advertising Agencies website:
“The AAAA Out-of-Home Media Committee, chaired by Steve Mueller of Outdoor Services, recently met with Outdoor Advertising Association of America (OAAA) representatives to discuss updating proof of performance reports, particularly for the new digital billboards.
The Committee and OAAA agreed these reports provide a spot or “play” list similar to what is common in radio and television reporting. They are generated by the out-of-home vendor’s computers that operate the digital networks and provide exact campaign details.”
To view a .pdf copy of the new digital proof of performance template Click Here.
What do you think? Should this become the de facto standard in reporting proof of play for the digital signage industry?
-Matthew Olivieri
Well after only a 2 month delay, we have finally been able to launch the private beta release of AdSemble! (Now where is that six pack of Corona?!)
An unforeseen extended Q&A was the culprit that caused us to not only miss our mid-May target, but also our June 1st one as well.
In any event, from Local Mom & Pops to International shops, the easiest way to search, buy and track advertisements across multiple digital signage venues is here.
The first 6 networks to be apart of AdSemble are:
-MySeniorCenter
-Ecast
-Target Cast Networks
-Promo Only Networks
-KnewTV
-eMebaVet
with several more networks on the way…
So just like new parents enjoy showing off their little newborn baby, we would Greatly appreciate you checking out our new web app. Simply go to www.adsemble.com and request to get a pass!
-Matthew Olivieri
